Public Relations
“There’s no such thing as bad publicity.”
Phineas Barnum
This might have been true for P.T. Barnum, but unless you’re looking for a three-ring circus, it doesn’t hold up in today’s era of real-time communications. Our always-connected world makes controlling the conversations surrounding your brand more challenging than ever. It’s even harder for prospective customers to sort through the flood of information—and misinformation—to make informed decisions about your company.
That’s where public relations makes its greatest impact. By earning media coverage through credible, third-party sources, you strengthen your brand’s reputation while increasing its visibility, relevance, and trust with potential buyers.
Broad Reach. Strategic Placement.
Media coverage is most valuable when it reaches the audiences who influence buying decisions. That’s why we focus on securing meaningful earned media opportunities—not simply generating mentions.
With more than 30 years of experience, LiveEcho develops strategic story angles and compelling messaging that resonate with journalists, editors, and industry influencers. We cultivate relationships with leading business, trade, and consumer media to help clients earn credible coverage that builds brand awareness, strengthens reputation, and supports business growth.
An Emphasis on Editorial
The media relations team at LiveEcho brings a background in journalistic writing and communications to the table. This means we take an editorial approach to our media outreach, delivering communications that are relevant and timely.
The result is thought leadership and credibility for your brand through:
- Company features
- Byline articles
- Spokesperson quotes
- Case studies
- Awards
Public Relations FAQs
What does a B2B public relations agency do?
A B2B PR agency earns credible media coverage and visibility for your company with the audiences that influence buying decisions: trade and business journalists, editors, analysts and industry influencers. At LiveEcho, that means developing story angles, pitching features, placing bylined articles and spokesperson quotes, and pursuing awards and case studies that build your reputation over time.
How much does a B2B PR agency cost?
Most ongoing B2B PR programs run on a monthly retainer. Industry benchmarks in 2026 range from about $3,500 for a boutique agency to $10,000–$25,000 for mid-market programs. Cost depends on how many markets you target, how much content is involved, and how much senior strategy you need. LiveEcho scopes every program to your goals and budget, so you know exactly what you're getting before you commit.
What should I look for when hiring a B2B PR firm?
Look for four things: experience in your industry, relationships with the trade media your buyers read, a clear plan for what success looks like at 90, 180 and 365 days, and knowing who will actually work on your account. Ask to see examples of coverage the firm has earned for companies like yours.
What kinds of media coverage can PR get for a B2B company?
B2B PR typically earns company features, bylined thought leadership articles, expert quotes in industry stories, case studies, podcast and speaking opportunities, and industry awards. LiveEcho takes an editorial approach, grounded in a journalism background, so pitches are relevant and timely for each outlet rather than one-size-fits-all.
Is public relations worth it for a B2B company?
Yes, especially now. Third-party coverage builds trust in a way advertising can't, and it's also what AI search tools rely on most: studies of AI citations show that about 84% come from earned media. Consistent PR increases the chances that your company is mentioned when buyers ask ChatGPT or Google who to consider.
What will you need from our team?
The best PR programs have access to your people and your news. Expect to provide a main point of contact, occasional time with executives or subject-matter experts for interviews, and a heads-up on product news, customer wins and company milestones. We handle the writing, pitching and follow-up.
For more on how PR works today, read our FAQ: Public Relations in a Changing Media Landscape.
Let’s Find Your Voice.
Contact us and start your marketing journey today.