Home Furnishings

ARE YOUR CAMPAIGNS
DESIGNED FOR SUCCESS?

With so many furniture, interior design and decor brands competing for consumers’ dollars, it’s challenging to implement cost-effective and meaningful strategies for reaching buyers today. And for manufacturers that must reach both B2B retailer audiences as well as B2C channels, this can be costly as well.

Understanding how customers and end consumers are shopping for solutions–and discovering brands in the market–is key to crafting a full communications strategy that works. Just as your furniture and designs can draw focus in a room, your marketing should draw focus on your brand.

WE’RE BUILDING BRANDS, CRAFTING SOLUTIONS

With our more than 30+ years working with manufacturers and solutions providers in the home furnishings space, we understand what it takes to design a program that delivers results.

At LiveEcho, we are your representative in the marketplace of public opinion. We’ll craft an approach tailored to your goals and objectives, designed to maximize your brand’s presence–and ROI. Whether we implement grass roots communications strategies, a full digital-only campaign, or a combination of both, we’ll put you in front of your audiences where they are looking.

THE HIGH POINT OF COMMUNICATIONS

For most home furnishings manufacturers, the first–and most important–impression you make with buyers is during your showcase in some of the world’s top markets. Whether it’s at High Point, Las Vegas, Milan or anywhere in between, how you present your new introductions to the market can help set the stage for success.

As a team that has had heels on the ground at these markets for more than 25 years, we understand what it takes to stand out during a jam-packed market. We’ve also built long-term relationships with some of the leading shelter and trade media in the industry, helping your products take center stage when it matters most.

PUBLIC RELATIONS

Getting heard above the noise can be challenging in today’s digital-first world. We help you gain exposure—while establishing credibility—through coverage in media outlets that matter to your audience.

We take a proactive approach to PR and are in constant pursuit of opportunities that are relevant for our clients. We also maintain strong relationships with target media and industry analysts.

SOCIAL MEDIA MARKETING

A carefully crafted tweet, post or review can build brand awareness, create demand, lure prospects, sell products, raise capital and build communities.

While it’s not a one-size fits all, we can build a multichannel social media strategy based on where your audiences are engaged. We then make sure you are part of the conversation.

CONTENT MARKETING

Every company has a story to tell with a unique narrative that sets you apart in the market. The best stories, however, solve the challenges that potential customers face day to day. We can create and market content that attracts prospects and leads them through the buyer’s journey.

From blogs and eBooks to white papers and email campaigns, our team of writers can produce compelling and impactful content that moves your audience to act.

SEO

More than 90% of B2B buyers will search online before making a purchasing decision. The key to being found is maintaining a strong ranking for search terms your potential customers are using. That’s why search engine optimization is so vital to your website’s success.

We can help evaluate your website and the competitive climate to determine the best keyword categories most relevant to your organization–and to buyers searching for companies like yours.

Case Study – American Leather

When COVID-19 forced a leading furniture manufacturer to cease normal operations, we helped maximize media attention for their transition to making PPE equipment for hospitals.