Retail Technology

DO YOUR RETAIL TECH SOLUTIONS CHECK OUT?

The retail technology landscape has changed significantly, as the path-to-purchase has largely shifted from an in-store to an online transaction. That doesn’t mean, however, that the brick-n-mortar transaction is gone. In fact, 50% of consumers still prefer to purchase in stores, due to the enhanced customer experience. Yet the majority (85%) will have already researched their options before setting foot in the store.

For that reason, technology tools that touch the customer during or at the point of purchase–no matter the environment–must address the needs of today’s savvier shopper while helping retailers deliver a great experience. Retail technology brands that can demonstrate they are part of the solution will see this convert to sales.

WE’VE GOT MORE IN STORE FOR YOUR BRAND

At LiveEcho, we understand the dynamics of marketing within this unique industry. With more than 25 years of experience in the space, we can promote your brand and get the visibility you need among media, analysts and influencers to reach in-store and ecommerce retailers across the country and around the world.

Our expertise for retail technology companies also includes:

Support at leading industry trade shows (i.e. NRF, ShopTalk, etc)
Branding and market analysis
Marketing collateral and targeted mailers
Tech-focused product sheets and white papers
Channel marketing support

When you’re ready for a marketing partner with deep expertise in retail tech, check us out.

PUBLIC RELATIONS

Getting heard above the noise can be challenging in today’s digital-first world. We help you gain exposure—while establishing credibility—through coverage in media outlets that matter to your audience.

We take a proactive approach to PR and are in constant pursuit of opportunities that are relevant for our clients. We also maintain strong relationships with target media and industry analysts.

CONTENT MARKETING

Every company has a story to tell with a unique narrative that sets you apart in the market. The best stories, however, solve the challenges that potential customers face day to day. We can create and market content that attracts prospects and leads them through the buyer’s journey.

From blogs and eBooks to white papers and email campaigns, our team of writers can produce compelling and impactful content that moves your audience to act.

BRANDING

Your brand story is everything. It’s who you are, what you do and what makes you different from your competition.

But where do your customers fit in? A brand isn’t sustainable if it doesn’t speak to the needs of your customers. Our branding experts help you understand where your prospects are looking for information, and what solutions they are seeking. When you become that solution, that’s when the story begins.