C1S
CREATING THE BLUEPRINTS FOR SUCCESS
When C1S Group, a Dallas-based commercial construction firm, first reached out to the agency, they had never worked with a marketing firm before. Though they didn’t know what to expect, the leadership team knew they needed to re-brand themselves in order to broaden their reach and grow their sales pipeline.
What started as an updated design for their branded collateral and sales tools, soon turned to a complete a website overhaul, including search engine optimization (SEO) and paid search campaigns. The agency also supported web traffic through ongoing media relations, blog writing, video content, bylined commentaries and social media activities. In addition, our team helped submit C1S for various business and industry awards.
Over a two-year period, the marketing efforts proved to be a leading driver for website leads and closed sales. Among other successes, the company landed a significant lead through the website that resulted in a $8.1 million contract, their largest to-date at the time. C1S also reported higher overall sales during their engagement with the agency, than the previous seven years combined.
Rebranded Collateral
C1S engages agency to develop rebranded sales and marketing tools, with an updated design. Success with initial project prompted a review of all marketing components and an ongoing engagement with the agency.
Website Launched
Direction of website redesign was based on goal of driving more leads through the site, with better conversion tracking and traffic analysis. Enhanced website included search-optimized pages and trackable lead-generation forms.
SEO/SEM
Agency established an ongoing SEO and analytics program to track actionable leads and determine which content and pages were driving traffic and conversions. Target paid ads also helped bring attention to certain vertical segments.
Content Marketing and PR
An ongoing media relations program helped drive national awareness, built management’s thought leadership position within the industry, and supported the site’s linking strategy. Agency also managed the company’s social media communications and drove SEO-rich content through regular blog posts.
Campaign Success
The second year into the engagement, C1S reported one of its largest successes to date: an $8.1 million dollar construction contract. The new client named the C1S website as a key factor in narrowing down their search and selecting C1S as the ideal partner for the bid.
KEY SERVICES OFFERED
Learn more about the services that have helped build success for our clients.
