Six Reasons Why You Shouldn’t Cut Your Marketing Budget (Even in a Down Economy)
When the economy is down, making cuts to the marketing budget is the first place many companies start. Learn more on why that shouldn’t be the case.
Micro vs. Macro Influencer Marketing: Choosing the Right Strategy for Your Brand
With 127 million social media influencers reported worldwide, how do you determine whether micro or macro influencers will yield the best results for your brand?
Will AI Kill the PR Professional?
Like many other sectors, the public relations (PR) industry has embraced AI, employing it as a tool for daily repetitive tasks. But can AI replicate the complex relationship-building and personalized service that are the hallmarks of a quality PR program?
A Shifting Point for Marketing at High Point
For over a century, those in the home furnishings industry have flocked to High Point, North Carolina for the biannual High Point Market.