Generative Engine Optimization: How B2B Brands Get Into AI’s Answers in 2027
Half of B2B buyers now start research in an AI chatbot. Here’s how generative engine optimization works, why earned media shapes AI answers, and five GEO moves for your 2027 plan.
FAQ: Public Relations in a Changing Media Landscape
Public relations has evolved far beyond press releases and traditional media. Explore how earned media, influencer relations, thought leadership, reputation management and digital visibility are shaping PR today.
Will AI Kill the PR Professional?
Like many other sectors, the public relations (PR) industry has embraced AI, employing it as a tool for daily repetitive tasks. But can AI replicate the complex relationship-building and personalized service that are the hallmarks of a quality PR program?