Six Reasons Why You Shouldn’t Cut Your Marketing Budget (Even in a Down Economy)
When the economy is down, making cuts to the marketing budget is the first place many companies start. Learn more on why that shouldn’t be the case.
Micro vs. Macro Influencer Marketing: Choosing the Right Strategy for Your Brand
With 127 million social media influencers reported worldwide, how do you determine whether micro or macro influencers will yield the best results for your brand?
The Best Social Media Platform for Every Day of the Week
Social media users are more active at specific times and understanding when and where to post can help boost your engagement. In this blog we look at the best platforms to post on each day of the week for optimal results.
How to Maximize Your Influencer Investment
Projected to reach a value of $15 billion by the end of 2022, the social influencer industry and its impact are not to be underestimated.